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[ISN] 'Non-Humans' Account for 51% of All Internet Traffic
By Dino Grandoni
The Atlantic Wire
March 15, 2012
By one study's measure, slightly more than half of all the Internet's
traffic comes from computers not being used by fleshy humans that might
actually purchase products.
That's according to study released today by Incapsula, an Internet
security firm, begging the question: What exactly does Internet traffic
from a "non-human" look like? Incapsula is here to explain: "hackers,
spambots, scrapers and spies of sorts collecting proprietary business
information and customer data from unsuspecting websites." "Hackers" (5
percent) refers to hacking software that visits site to swipe
credit-card information or crash sites (think of the ubiquitous DDoS
attacks). "Scrapers" (another 5 percent) refer to bots that copy content
from other sites and post it on their own, to get search-engine traffic.
Altogether, the robotic ne'er-do-wells cited above constitutes 31
percent of all web traffic. The other 20 percent is the search engines
themselves, the Googles and Bings of the Interwebbed world, whose
servers work 'round-the-clock to index the Internet for our browsing
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